Salem Cigarettes had done plenty memorable ads back in 1970’s which makes it interesting to break down the structure. Salem Cigarettes is a tobacco brand in the states under the authority of R. J. Reynolds. The brand reached its popularity with a slogan that marketed towards youth “Take a puff…

Musuh terbesar manusia sejatinya adalah dirinya sendiri — pun dengan perang terbesar di sejarah manusia sebenarnya adalah perang melawan ego masing-masing. Kurang lebih, itulah garis besar pesan yang ingin disampaikan oleh KR//SS di album perdananya yang dirilis belakangan (30/1) dan diberi tajuk “Anathema.” KR//SS, unit hardcore asal Garut, Jawa Barat…

An article that I wrote for Charprod during my internship period. Can we stop with the hard-selling company promotional kind of style that corporate has been using for like the past 25 years? We don’t live in the 19 century no more. The audience probably has already known how the…

Unpublished listical content to be published on Instagram. Obvious Adams by Robert R Updegraff Buku yang bisa dibaca sekali duduk ini bercerita tentang orang-orang sulit mendapatkan uang dikarenakan cara mereka yang terlalu merumitkan sesuatu, dan lupa akan hal yang sangat vital: identifying the obvious. 2. Post Office by Charles Bukowski …

An article that I wrote for Charprod during my internship period. According to statisticbrain, the number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year, the fastest growth we’ve seen in 2 years. With that being said, video has taken over the content platform…

An article that I wrote for Charprod during my internship period. Keep this in mind: “Video can convey an appropriate emotional tone in a way that text alone can’t manage.” But, what does it take to produce a comprehensive corporate video to use it as a medium between corporate and…

A blog is a powerful tool to influence people about something. In fact, nearly 50% of companies in the US use a blog as a way to market their product or service. Either you want to market your commercial shop, improve your writing portfolio, or earn some money, starting a…

Salem Cigarettes had done plenty of memorable ads back in the 1970s which makes it interesting to break down the structure. Salem Cigarettes is a tobacco brand in the states under the authority of R. J. Reynolds. The brand reached its popularity with a slogan that marketed towards youth “Take…

Nothing seems wrong while I walk into this hospital’s lobby, just groups of people having a conversation, some frowned, some have a grinning face. As I enter the lobby, the pungent smell of disinfect and moist air hit my nose from all around the building. I reach the information desk…